About The Curative Market Co.
The Curative Market Co. was founded with a vision to curate elevated markets that connect intentional brands, local creatives, and thoughtfully designed experiences in meaningful ways.
What began as a passion for supporting small businesses through Calm & Cozy — a home fragrance and lifestyle brand rooted in intentional living — evolved into a standalone platform shaped by years of firsthand experience as both a brand founder and community builder.
Today, The Curative Market Co. produces refined, thoughtfully organized markets in partnership with residential communities, commercial properties, and curated venues. We collaborate with quality-driven vendors and sponsors to create experiences that elevate the environments we serve.
Our markets prioritize presentation, organization, and intentional curation. Vendor participation is thoughtfully reviewed to ensure alignment with our standards, creating cohesive, elevated experiences for both businesses and the communities we host.
We are committed to building environments where creativity, connection, and community thrive — with professionalism, care, and integrity at the core of every collaboration.
Founder & Creative Director
Candace Fenderson founded The Curative Market Co. as the evolution of the successful vendor markets she originally produced under her brand, Calm & Cozy. What began as a community-centered extension of her product line quickly developed into thoughtfully curated events recognized for organization, intentional vendor selection, and elevated presentation.
Having participated in markets as both a vendor and host, Candace understands firsthand the importance of professionalism, clear communication, and structured execution. This dual perspective informs the standards upheld at every Curative Market event.
With a Bachelor of Applied Science in Supervision and Management and over 15 years of corporate leadership experience, she brings operational discipline, strategic oversight, and polished coordination to each event she produces.
Under her leadership, The Curative Market Co. partners with property managers, brands, and sponsors to deliver professionally executed, curated market experiences designed to foster visibility, engagement, and meaningful community impact.
Curated with intention. Executed with excellence.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!